Getting the most from your Overture marketing program
Date: Thursday November 14th, 2002 - 8:30-11:00 a.m.
you are here: La Jolla Marriott, San Diego California
The Topic: Find out why "pay per click" is sweeping the online marketing world. In this dynamic workshop you will learn how to set up and run your own pay per click (PPC) marketing program on Overture.com - the leading pay per click search engine.
Learn how to:
- Get the most targeted keywords for the lowest price
- Get your keywords through Overture's editorial process
- Avoid needless bidding price wars
- Painlessly manage the bidding on large keyword portfolios
- Measure and fine tune results to maximize profits
This hands-on workshop is designed for working marketing professionals and company executives who are looking for high-ROI quantifiable marketing programs. A workbook for developing your own program will be included with workshop materials. Extensive time will be devoted to answer all of your specific questions.
The Presenter: Tim Ash is the President and co-founder of Epic Sky. The company specializes in implementing effective Overture management programs for clients such as Genisys Financial, ProFlowers, BlindsGalore.com , St. Bernard Software, RoomStar, 4LowRates.com, CustomClosets.com, and MEA Digital. During his 20 year involvement with the Internet, Tim has worked with American Express, Sony Music, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, Guidant, TrizecHahn Centers, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives. He has chaired Internet conferences, and spoken at numerous industry events including PC Expo and Internet World. Tim has written several articles on harnessing the power of the Internet for business and is a contributing columnist for industry publications.
