Maximize Your Search Engine Marketing ROI
Date: Tuesday March 16th, 2004 - 8:00-11:15 a.m. (followed by luncheon)
you are here: La Jolla Radisson, San Diego California
The Topic: Don't miss the San Diego Direct Marketing Association’s workshop on search engine advertising and marketing. At the SDDMA Overture BootCamp, you'll learn how to maximize your search engine
marketing ROI, generate more sales, increase brand recognition, and drive new traffic to your website.
Who should attend:
- companies that are interested in generating sales from search engines
- anyone who knows about pay-per-click search marketing, but hasn’t yet set-up an account
- anyone who already has an Overture account, but wants to optimize it
About Overture:
Overture lists your site in search results across the Web so you connect with customers who are searching for what you sell. Overture rominently displays your business in search results on leading sites like Yahoo!, MSN and AltaVista². Advertise to people who are already searching for what you sell. And pay only when a customer clicks on your listing.
Receive the highest return on investment when you advertise with Overture.
Advertise only to customers who are already interested in your products or services
Pay only when users click through to your site
Set your own cost-per-click
Overture's Pay-For-Performance search maximizes your return on investment and is the proven choice for online advertising.
TOPICS:
- Identifying Effective Keywords
- Writing Content For Search Listings
- Editorial Guidelines & How They Affect Your Listings
- Tracking ROI & Cost Per Acquisition
- Monitoring Your Campaigns
With Overture, you set the price you're willing to pay for each customer who clicks on your listing. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions
as with banner ads and tiles. You pay only for the interested customers who actually click through to your site.
Independent research confirms that advertisers receive the highest return on investment from pay-for-placement search when compared to e-mail, banners and other forms of online advertising.
The Presenter: Tim Ash is the President and co-founder of Epic Sky. The company specializes in implementing effective Overture management programs for clients such as Genisys Financial, ProFlowers, BlindsGalore.com , St. Bernard Software, RoomStar, 4LowRates.com, CustomClosets.com, and MEA Digital. During his 20 year involvement with the Internet, Tim has worked with American Express, Sony Music, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, Guidant, TrizecHahn Centers, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives. He has chaired Internet conferences, and spoken at numerous industry events including PC Expo and Internet World. Tim has written several articles on harnessing the power of the Internet for business and is a contributing columnist for industry publications.
